‘Mr Muscle’ makes comeback

SC Johnsons, producers of liquid detergents and disinfectants, has relaunched “Mr Muscle", a home cleaning detergent after it has improved the formula and the packaging.
The product, which has three different specifications, has been chemically composed to respond to the peculiar needs of its Ghanaian clients. It has been designed to deal with tough cleaning chores in bathrooms, toilets and the kitchen, the company said.
The Marketing Director of SC Johnsons, Mrs Doris Kwawukume, in an address, said the new product was based on research on the cleaning needs and habits of Ghanaians and the problems associated with them.
The findings, she said, indicated that majority of Ghanaians did not want to spend more time cleaning their homes.
“As a consumer-oriented company, this gave us an indication of what offerings to make to our consumers," she stated.
Mrs Kwawukume said their research laboratory was then commissioned to come up with toilet, kitchen and bathroom cleaners that offered Ghanaians a solution to their cleaning needs as well as meeting their pockets.
“From bathroom to kitchen, windows to floors, hard surfaces to soft, this is a world where difficult cleaning problems require tough measures and Mr Muscle provides a wide range of products at a range of prices to do the right job,” she said.
The Brands Manager of SC Johnson, Ms Hafsa-Rimatha Arthur, said the relaunch of Mr Muscle was to establish SC Johnson as the most comprehensive answer to all household cleaning problems in the country.