GHANA Television (GTV) has been launched on MultiChoice Digital Satellite television (DStv), the continent’s leading satellite television service to offer subscribers in the country quality digital pictures.
This formed part of MultiChoice strategy to enhance DStv’s international status by offering as many African public broadcasters as possible to be on the DStv bouquet and also to further enhance their relationships with local broadcasters.
GTV’s services, which is available on DStv channel 142 (DStv West African bouquet) was made possible through an agreement between MultiChoice Africa and the Ghana Broadcasting Corporation (GBC).
Speaking at the launch yesterday, the General Manager of MultiChoice Ghana, Mr Samuel Baimbill-Johnson, said MultiChoice was committed to the development of the continent and also devoted to promoting and projecting Africa.
“No other company in Africa has invested as much in the creation and delivery of local content. Our sister company M-Net is the lead investor in the development and provision of local content, and are committed to unearthing local talent and building a strong television industry in the markets in which we operate”, he stated.
He said he was confident that the addition of GTV onto the DStv platform in a list of more 60 channels would add more value and viewing pleasure to their subscribers in Ghana.
“With GTV on DStv, viewers in every corner of Ghana can now access the channel with digital quality signal resulting in a much clearer picture”, he stated and pointed out that “as with other broadcasters that are on DStv platform, GTV will be available only to viewers in Ghana for a start.”
Mr Baimbill-Johnson announced that MultiChoice had experienced phenomenal growth over the last 12 months with over 200,000 subscribers signed up for DStv, bringing the total number of DStv subscribers to 2.3 million.
He, however gave the assurance that their commitment to Ghana was in the long-term because Ghana was one of their most important markets.
The Director-General of GBC, Mr William Ampem-Darko, expressed his profound gratitude to MultiChoice for the collaboration.
He was optimistic that the link would uplift the image of GTV and therefore entreated MultiChoice to give GTV a global presence to enable Ghanaians abroad to acquaint themselves with what was going on in the country.
He was however of the view that the collaboration was not a competition but a cooperation that would be beneficial to MultiChoice.
Thursday, March 12, 2009
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