VIASAT 1 launched

VIASAT 1, a new television channel on Ghana’s TV screens, has been officially launched in Accra with a commitment to deliver quality programmes to viewers and advertisers.
It is owned by Modern Time Group (MTG), a Scandinavian company with coverage in over 29 countries
The Chief Executive Officer of MTG, Ms Laurence Miall d'Aout, said at the launch in Accra yesterday that the group had invested heavily in infrastructure, hinting that both their play-out facilities and transmitter sites were built with state-of-the-art equipment to enable it to provide good picture and sound quality for its audience.
"By doing this, we will drive viewers to the channel and deliver increased returns on investment for our advertisers," she stated, and expressed the belief that its way of doing business would resonate well with the expectations of its advertisers and audience.
"We are a client-focused organisation and we are here to deliver the best entertainment to viewers and first-class services to advertisers," she emphasised.
Ms d'Aout announced that the station intended to set up a transmitter site in the Northern Region, in addition to the ones already in place in the Greater Accra, Ashanti, Central and Western regions to enable it to cover densely populated areas of Ghana.
The station, according to her, had also entered into agreement with some of the biggest African content owners and secured what it believed were the best African movies, series and current affairs programmes.
Ms d'Aout said the company intended to develop good relations with newspapers, magazines and radio stations in Ghana to provide TV viewers with better and more programming information.
The Chief Executive of Viasat 1, Rune Skogeng, disclosed that the station had been awarded the national terrestrial TV licence by the National Communications Authority.
He gave the assurance that the station, with over 22 years’ experience in both radio and television broadcasting, would strictly adhere to international standards.