Guinness launches street dance competition

GUINESS Ghana Breweries Limited (GGBL), has launched its second edition of Malta Guinness Street Dance Africa 2009.
The competition will once again showcase Ghana’s hottest dance talent, the best, vibrant and skilled dancers from across the country, following the runaway success of last year’s competition.
The Marketing Director of GGBL, Ms Ama Okyere, at the launch said, millions watched the televised programmes which showcased dancers from all over Africa, popping, locking and krumping their way to the pan-African final in August.
She recalled that Ghanaian dance stars— 2PUFF and the Nigerian dance crew SOULQUEST — threw down their hottest moves in an energetic dance-off before 2PUFF was crowned Malta Guinness Street Dance champions.
The Marketing Manager of Malta Guiness, Ms Mary Cobbla, said, from Monday, March 2, 2009,each dance crew made up of six people could visit their local recruitment centres where leaflets and demonstration videos would be made available for more information on how to participate in the event.
She added that a series of auditions in each participating country would see dance crews with the best routine entering the national stage of the competition, to compete with each other.
“The smoothest movers and shakers in Ghana will be selected to represent their country at the International Finals in September”, she stated. She promised that for those who thought last year’s show was hot, this year’s show will be even hotter.
She announced that Ghanaian hiphop dance supremo and guru, Slim Buster and some skilled membersof the entertainment industry will be judging this year’s grand final event and Malta Guinness was pulling out all the stops to put on a spectacular show which would be held in Kenya for the first time.
Ms Cobbla disclosed that winners of the Ghana competition would be flown to join counterparts from Nigeria, Cameroun, Tanzania, Kenya, the United States, Europe and Asia for a vibrant contest where only one crew can take the title of Malta Guinness Street Dance International champion.
The competition, she hinted, would truly showcase the best of Ghanaian dance talent to the world.
Additionally, she pointed out that this year’s entrants would enjoy a once-in-a-lifetime experience as they danced their way to fame and fortune ; and that the winning dance crew would take home huge cash prizes, exclusive merchandise, Malta Guinness and a DVD of their performances on stage.
The crew, she said would also have the opportunity to work with Africa’s best dance choreographers and professional stylists.
Aside that, she said Malta Guinness would be treating guests to culinary delights, cool tasting drinks and exclusive give-aways, whilst audience at home would have the chance to cheer on their favourite dance crew as they watch Ghana’s brightest stars begin their path to stardom.